Digital Art as a Tool for Social Influence in the Modern Media Space and Metaverse

Authors

  • Inna Petrova Mykhailo Boichuk Kyiv State Academy of Decorative Applied Arts and Design, Department of Graphic Design. Kyiv, Ukraine Author https://orcid.org/0000-0001-9095-1931
  • Uliana Maraieva Uzhhorod National University, Department of Philosophy. Uzhhorod, Ukraine Author https://orcid.org/0000-0002-2600-8532
  • Liudmyla Dobrunova Kharkiv National University of Economics named after Semyon Kuznets, Educational and Scientific Institute of International Relations, Department of Ukrainian Philology and History. Kharkiv, Ukraine Author https://orcid.org/0000-0002-1222-4082
  • Halyna Mylenka Kyiv National University of Theatre, Film and Television named after I.K. Karpenko-Kary, Department of Theater Studies. Kyiv, Ukraine Author https://orcid.org/0000-0003-1359-535X
  • Lyudmyla Rakityanska Kryvyi Rih State Pedagogical University, Department of the Methodology of Musical Education, Singing and Choral Conducting. Kryvyi Rih, Ukraine Author https://orcid.org/0000-0003-3586-2754

DOI:

https://doi.org/10.56294/mr2025116

Keywords:

Artificial Intelligence, Art, Digital Art, Metaverse, Ukraine, NFT, Social Change

Abstract

Introduction: the current research examines the evolving nature of digital art, specifically virtual galleries, NFTs, and AR/VR installations. The primary emphasis is on the metaverse and its impact on society within the Ukrainian context. In Ukraine, digital art has been steadily developing irrespective of significant economic and infrastructural constraints. Several local artists are attempting to become influential in the NFT space. However, metaverse technologies often remain limited. Hence, the study identifies gaps in comprehending the expanded potential of digital art and its capability to enhance major social changes in such countries as Ukraine.
Methods: this qualitative research presupposes the use of case studies, online interviews, and a content analysis of social media (Twitter and Instagram) posts. Thematic analysis has resulted in the organization of findings into the following categories:  
forms of digital art, social impact of digital art, challenges associated with digital art use in Ukraine, and metaverse engagement. 
Results: the results received indicate that digital art in the metaverse can increase public awareness and has significant fundraising opportunities. However, broader participation in this country is limited. 
Conclusions: digital art is applied in Ukraine to attract global attention to the war. This indicates the multifaceted capabilities of art and a tool for impacting society. 

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Published

2025-09-06

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Vol. 4 (2025): Metaverse Basic and Applied Research

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Original

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Copyright (c) 2025 Inna Petrova, Uliana Maraieva, Liudmyla Dobrunova , Halyna Mylenka , Lyudmyla Rakityanska (Author)

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How to Cite

1.
Petrova I, Maraieva U, Dobrunova L, Mylenka H, Rakityanska L. Digital Art as a Tool for Social Influence in the Modern Media Space and Metaverse. Metaverse Basic and Applied Research [Internet]. 2025 Sep. 6 [cited 2025 Sep. 13];4:116. Available from: https://mr.ageditor.ar/index.php/mr/article/view/116