The Dissemination of Social Media and Pop Music: Influence and Trends

Abstract

Social media has emerged as a dominant force in reshaping pop music is circulated, dissemination, and popularized. Traditional models of music dissemination have shifted toward platform-driven dynamics, allowing rapid trend formation and widespread audience engagement. This research aims to analyze the role of social media platforms in the dissemination of pop music and to identify emerging trends and influence patterns that affect music popularity in the digital era. A quantitative approach is employed using data from 476 pop songs that appeared on the TikTok, Instagram, YouTube, Spotify, and Viral charts from 2018 to 2024. Metrics included are engagement rates (likes, shares, comments), streaming volumes, hashtag usage, platform of origin, and viral duration. Statistical techniques such as descriptive analysis, Pearson correlation, multiple linear regression, and time-series trend analysis are applied to examine relationships and predict dissemination behavior. Findings indicate a strong correlation between TikTok engagement and Spotify streaming volumes (β = 0.33, p < 0.001). Regression analysis showed that social media metrics explained 69% of the variance in streaming popularity. Time-series analysis revealed that viral songs peak earlier and fade faster than songs promoted by traditional media. Social media significantly influences the dissemination of pop music, accelerating exposure and shaping listener behavior. While it democratizes access to audience attention, it also introduces volatility and short-lived popularity cycles, suggesting a dual role in amplifying and destabilizing music trends.